New corporate brand release for Elliotts

Elliott Australia Pty Ltd
Sunday, 01 May, 2011

Elliotts has unveiled its new corporate identity. Anthony Elliott, Managing Director of Elliotts believes, “Our new brand reflects who we are, the markets we serve and the innovation that differentiates us in our industry. We have expanded into new markets, created new businesses, partnered with global leaders, acquired new capabilities and implemented new technologies - firstly to ensure we can take care of you with quality safety gear but to also ensure we make it easier to do business with.”

“Our focus has been to transition the perception of Elliotts as just a supplier of quality gloves and clothing for the metals industries and to who we really are, which is a provider of quality safety gear covering personal protective clothing and equipment,” said Elliott. “At the same time, we have built a stronger company across the board and attracted new global partners and customers across new markets. Changing the brand was the next logical step. Now the face of Elliotts matches the innovative progressive company we are today.”

The company’s website, www.elliottaustralia.com, is now live with the new brand identity and the company will now start changing the logo on products, facilities, vehicles and marketing materials in a transition that is expected to take about 12 months.

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