Lendlease has received an award for a campaign that features its employees with their mothers to remind people to stay safe at work.
The Mums for Safety campaign has defeated more than 700 entries from around the world to win three awards at Hamburg’s World Media Festival — the Grand Prix (Best of all Festival Entries), Grand Award (Internal Communications) and Gold Award (Internal Communications — Safety).
This marks the first time in the World Media Festival’s 19-year history that the Grand Prix has been won by an Australian company. Mums for Safety has now been accepted into the most famous advertising festival in the world, held in Cannes in June every year.
Featuring seven real-life Lendlease workers and their mothers — as well as cameos from Lendlease CEO and Managing Director Steve McCann and his own mother, Margaret McCann — Mums for Safety plays with the universal theme of mothers having their children’s backs to deliver an unwavering ‘stay safe at work’ message.
The program, which features workers and their mothers in a range of different workplace safety scenarios, forms part of the company’s ongoing commitment towards using innovative new ways to achieve a zero-harm workplace.
Mums for Safety is currently being rolled out across Lendlease’s Australian locations — with the company now looking to export the campaign to its projects underway in some of the world’s biggest cities including London, Milan, New York, Chicago, Singapore and Shanghai.
“When it comes to safety there is simply no margin for error,” said McCann.
“Our people are our greatest asset and we won’t get it right until we start thinking about everyone on our projects as if they are our brother, sister, son or daughter.
“Our Mums for Safety campaign reminds us to think about those who know us best and want us to come home safely. Whoever that may be — your mum or someone else important in your life.”
Lendlease was also the winner of the NSCA Foundation/GIO Workers Compensation National Safety Awards of Excellence in 2017 for the Best Safety Leadership Program/Initiative.
Nominations for this year’s National Safety Awards close on 14 June 2019.
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