Rock lobster processor and exporter finds driver safety partner

Transport technology solutions provider Microlise has announced a new contract with Geraldton Fishermen’s Co-operative (GFC) — claimed to be the world’s largest rock lobster processor and exporter — to enhance safety, efficiency and product quality. To help GFC raise performance across every stage of the lobster supply chain, Microlise will support GFC with its delivery management, fleet visibility, and safety, health and compliance technology.

“We’re proud to partner with GFC to support such a unique and critical supply chain. By combining our AI-enabled Driver safety systems and advanced planning and optimisation tools with GFC’s deep industry expertise, we can help deliver measurable improvements in safety, efficiency and product quality, directly benefiting their members and customers,” said Luke Olsen, Managing Director — APAC at Microlise.

GFC Live Lobster Export Facility (supplied).

Solutions to be employed include Microlise’s Driver Excellence, AI Driver Distraction Cameras, Planning and Optimisation and Delivery Management solutions, including Electronic Proof of Delivery. These are designed to help digitalise and streamline GFC’s planning operations while providing deeper insights and real-time visibility across the supply chain.

GFC Welshpool Live Lobster Export Facility Opening Ceremony (supplied).

Driver safety, enabling real-time monitoring of every load in transit, maintaining product quality, and reducing transport incidents to ensure safer operations and smoother handovers are also a focus of the solutions. “Safety is a foundation of this investment,” said Michael May, GFC Supply Chain General Manager. “Protecting our drivers and our members’ product is non-negotiable for us, and Microlise helps raise the bar across the board.”

Top image: Brolos truck (supplied).