SafeWork NSW launches campaign to create safer workplaces


Monday, 20 May, 2024

SafeWork NSW launches campaign to create safer workplaces

SafeWork NSW has launched a campaign that tells workers, employers, businesses and contractors that when undertaking work tasks, “It’s the safe way or no way”. The campaign aims to create safer workplaces by driving awareness of the importance of reducing workplace risks and promoting safer work practices. The campaign is targeted at workers aged between 18 and 54 in the construction, agriculture, trade and food delivery industries.

The campaign has identified a number of high-risk work activities across industries and encouraged action to ensure working at heights has the appropriate safety protocols in place, guards are in use and people are wearing appropriate and well-fitted personal protective equipment. Falls from heights are the number one cause of deaths and serious injuries across the state.

Agriculture is the second-highest industry for fatalities and will also be targeted in this campaign, because of the risks associated with farm equipment and other hazards, including handling animals. The campaign also aims to promote better safety awareness of warehouse hazards, including seatbelts in forklifts and separating plant from pedestrians.

SafeWork is also using the campaign to target the risks around food delivery riders and preventing injuries, including using high-visibility equipment to assist in the prevention of injury to riders and other road users.

The campaign will target traditional media like radio and print in regional and metropolitan areas. It will also feature videos and other messages through social media and YouTube, as well as specific advertising in various languages for those that do not speak English as a first language.

Head of SafeWork NSW Trent Curtin said the campaign reinforces the importance of raising awareness of health and safety risks in workplaces and supports the work of SafeWork inspectors by emphasising the messages that they take to workplaces every day, by delivering them to a wider audience.

“SafeWork NSW is targeting this campaign based on a range of criteria including evidence from workers compensation injury claims and incident data, research on enduring and emerging high-risk harms and the day-to-day experience of our inspectors,” Curtin said.

Image credit: iStock.com/PeopleImages

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