Safety communication book

A book titled Transform Your Safety Communication: How to Create Targeted and Inspiring Safety Messages for a Productive Workplace has been published. Written by Marie-Claire Ross, the book has been designed for safety professionals who wish to create attention-grabbing, easy-to-understand safety messages that motivate workers to change their safety habits.

It provides details on psychology techniques used by advertising agencies to influence and engage. Topics include: the four powerful commandments of safety communication; how to grab your audience’s attention; how to create memorable safety messages; the eight elements of the 'sellsafe' formula to change safety behaviour; and how to quickly transform your safety communication with five templates and frameworks.

The book is available from www.safetycommunicationbook.com and online bookstores.