Australia's first dedicated media channel for the field service sector

Australia has its first dedicated media channel for the booming field service sector, with the launch of Field Service Business, a sister publication to Safety Solutions.

A print magazine (quarterly) will be delivered to over 5000 targeted and qualified field service professionals, while a weekly eNewsletter will be sent to over 6500 recipients. The FieldServiceBusiness.com.au website is now live and a digital version of the magazine will also be distributed.

The media channel has been launched by specialist B2B magazine and digital publisher Westwick-Farrow Media (WFM), and the audience has been carefully selected from existing WFM brands in the electrical, comms, IT, safety and process engineering sectors, supplemented by targeted industry lists in the cleaning, security, landscaping, plumbing and fire sectors.

“This is an exciting growth sector in the Australian economy at present. We are very pleased to launch Field Service Business today, on the back of more than 18 months of research and planning,” Associate Publisher Glenn Silburn said.

The media channel will feature news, product releases, case studies and coverage of key topics including field service software, mobility, fleet management, scheduling and logistics, safety and hardware.

“Those with teams undertaking service and installation in the field have some very specific business needs, and we believe Field Service Business will help them to better empower their people and run their businesses more efficiently,” Silburn added.

Magazine and online subscriptions are free to qualified industry professionals, while the cross-media platform allows marketers to engage with prospects via print mag, eMag, eNews, website and content syndication.