WorkSafe, Victory deal spreads safety message to sports fans

Wednesday, 08 February, 2017

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Soccer team Melbourne Victory has signed a sponsorship deal with WorkSafe Victoria.

This will provide an opportunity for WorkSafe to promote its health and safety messages to sports fans across the state.

“The club has the largest membership base in the A-League, which makes it the biggest club in the most popular sport in Australia,” said WorkSafe Chief Executive Clare Amies.

“It has created one of Victoria’s largest sporting corporate networking groups, while its connections with local community and multicultural groups will give WorkSafe new opportunities to engage with more workers from diverse backgrounds than ever before.”

Soccer is rapidly becoming more popular in Australia, particularly with young workers and those who are new to the country. These demographics comprise some of Australia’s most vulnerable workers.

“That’s why our partnership with Melbourne Victory is so exciting. The club’s impressive business, community and multicultural links across Melbourne and country Victoria will help WorkSafe spread its health and safety messages to many of these workers and businesses,” said Amies.

The new sponsorship deal will complement WorkSafe’s successful partnerships with AFL club the Western Bulldogs, AFL Vic Country and Netball Victoria.

“It means WorkSafe now has the ability to promote important health and safety messages to an incredible number of Victorians all year round.”

Victory Chairman Anthony Di Pietro said the club was delighted to have signed WorkSafe as a key community partner.

“WorkSafe is a trusted brand in this state, and it is fantastic news for Victory and its strong supporter base that the two organisations will be working together,” Di Pietro said.

“Using our extensive business, community and multicultural programs, we will work closely with the team at WorkSafe to help deliver on their objectives.”

Amies announced the partnership at the chairman’s dinner before the club’s game with Melbourne City at Etihad Stadium on Saturday night. The sponsorship will last until the end of the 2017/2018 season.

Image credit: ©WavebreakmediaMicro/Dollar Photo Club

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