Category additions to Australian International Design Awards

The Australian International Design Awards (AIDA) has launched additional categories, including the most innovative and sophisticated designs in Commercial and Industrial and Hardware and Building.

The category of Hardware and Building will see submissions of the best home hardware, power tools, garden and lawn care, pool care, home security, building products, plumbing, lighting systems and industrial fittings.

The category of Commercial and Industrial will see submissions of the best professional instruments, office products, financial registers, production and safety equipment, earthmoving, mining and agricultural machinery.

The Services category covers best services, strategies and systems for the commercial, education, government, public and not-for-profit sectors.

The managing director of Good Design Australia and chair of the AIDA, Brandon Gien, believes the expansion of categories in 2013 will raise the calibre of entries, give worthy businesses more opportunity to receive accreditation and clear up traditional beliefs that design is limited to aesthetics.

“People often assess design based on visual appearance and functionality; however, we measure design based on the parameters of form, function, quality, safety and sustainability,” he said.

Aligning with VIVID Sydney for the 2013 awards, the AIDA has put together a judging panel and forum of respected product designers, including representatives from countries including Sweden and USA.

Submissions to the 2013 AIDA close on Thursday 28 March 2013, with winners announced on Thursday 30 May. An early bird offer on the entry fee is available for entries made before 28 February.

For more information and how to enter, please visit the website.